The Making-of Kellogg's Swimmer
Digital elements:
Customized landing page with video stories
Kellogg's Master Brand
We made this commercial with Olympic swimmer Rebecca Soni for the opening ceremony of the Olympic games in London. The premise was simple: "In the Olympics, everyone focuses on the finish, but Kellogg's celebrates the start and all of its potential". It was like making a Super Bowl commercial that only happens every four years.
"Kellogg's Swimmer" Directed by Ivan Bird. Bronze Effie Winner & Bronze Addy Winner. AdAge ad of the Day
Creative Team: Susan Credle CCO, Bob Dreveny GCD, Bruno Pieroni ACD/AD & Ed Tua CD/CW.
