About

Strategic creative executive with 20+ years leading agency and in-house teams across the U.S. and LATAM. I turn complex business challenges into clear, high-impact brand solutions and partner with C-suite and growth leaders to build scalable campaigns that drive brand love and measurable growth. My focus: brand voice, visual identity, and storytelling across every consumer touchpoint.

VP, Regional Creative Director (U.S. & LATAM)

Leo Burnett USA | Chicago | March 2021 – January 2026

Key Clients: Bridgestone (Firestone, Bandag), Kellogg’s, Purina (Beneful, Dog Chow, Dogui, Pro Plan), Mazola, Wingstop.

Creative Director (In-House)

Pangea Money Transfer | Chicago | April 2018 – March 2020

Pangea App, Pangea Connect (B2B SaaS).

Fractional Creative Director

Self Employed/Freelance | USA / Spain | January 2016 – Present

Clients: Catapult/Epsilon, CMN, CMR Ignite, Conill Saatchi, CSSI Marketing + Culinary, Critical Mass, DDB/We Are Unlimited, Havas, HighDive, Hitch Marketing, Paco Collective, Fluent360, Firma Barcelona, V&VS, Walton Isaacson.

Group Creative Director

Commonground/MGS | Chicago | August 2013 – December 2015

Key Clients: American Family Insurance, BMO Harris Bank, Illinois Lottery, MillerCoors, PrimaLoft.

Creative Director

Leo Burnett USA | Chicago | March 1999 – April 2013

Selected Clients: Buick, Chobani, Coca‑Cola, Disney, GMC, Hanes, H&R Block, Jack Daniel’s, Kellogg’s, Oldsmobile, Procter & Gamble, Toys“R”Us, Tecate, Beck’s, Wrigley, Chase/Bank One, Allstate, U.S. Cellular.

Associate Creative Director

Vitruvio Leo Burnett | Madrid | October 2005 – December 2005

Clients: Spanish Red Cross, Fiat, Flex Mattresses.

Senior Copywriter

SJG | Chicago | March 1998 – February 1999

Copywriter

McCann | Caracas | January 1996 – February 1998

Clients: Bacardi, CANTV, General Motors-Chevrolet, Gillette, Hewlett Packard, Johnson & Johnson, Wyeth Labs, Nabisco (Del Monte),

Nestlé Purina (Perrarina), Parker Pens, Paveca (Papeles Venezolanos C.A.), Reckitt & Colman, Savoy Brands International, Unilever Andina.

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