🚨Download Resume🚨

 

Freelance Creative, U.S.A. January 2016-Present.

Multicultural Creative Director/Writer

Role: Create 360 campaigns, digital & social media content, broadcast, radio, print, OOH, Shopper, BTL, B2B and Experiential.

Agencies: Catapult, CMN, Conill-Saatchi, CSSI, Critical Mass-Zócalo, DDB-We Are Unlimited, Havas, Highdive, PC Chicago,

Fluent-360, Firma Barcelona, VVS, Walton-Isaacson.

 

CG/MGS, Chicago, Illinois, U.S.A. August 2013-December 2015.

Creative Director

Role: Create Total Market 360 advertising campaigns in the U.S. Develop creative concepts. Write, develop and

supervise content for different media channels including: Digital, Social Media, Shopper, BTL and Experiential.

Clients: American Family Insurance, BMO-Harris Bank, Illinois Lottery, Miller-Coors, PrimaLoft.

 

Leo Burnett U.S.A./Lápiz, Chicago, Illinois, U.S.A. March 1999-April 2013.

Creative Director

Role: Create Total Market 360 advertising campaigns in the U.S. Develop creative concepts. Write, develop and

supervise copy for broadcast media, digital, print, OOH, BTL.

Clients: Buick, Coca-Cola, Disney, GMC, Hanes, H&R Block, Jack Daniel’s, Kellogg’s, Oldsmobile, Phillip Morris, Pontiac,

Procter & Gamble, Toys-R-Us, Tecate Beer, Beck’s Beer, Wrigley’s gum, Chase/Bank One, U.S. Cellular, Bush’s Beans,

Allstate, Chicago Latino Film Festival.

 

Leo Burnett Madrid. Madrid, Spain. October 2005-December 2005.

Role: European Swap program.

Clients: Spanish Red Cross, Fiat, and Flex Mattresses.

 

SJG, Chicago, Illinois, U.S.A. March 1998-February 1999.

Senior Copywriter

Role: Create & produce campaigns for the Hispanic market in the U.S. Supervise T.V. & Radio production process.

Provide English-to-Spanish adaptations. Proofread (Spanish) creative.

Clients: Allstate Insurance Company, American Cancer Society, Ameritech, ATA (American Trans Air), Commonwealth

Edison, Dominick’s Finer Foods, Magnum Insurance, Pleasant Company, Prevent Child Abuse-Illinois, Heftel

Broadcasting Corp. (WIND, WOJO, WLXX).

 

McCann-Erickson, Caracas, Venezuela. January 1996-February 1998.

Copywriter

Role: Concept & write copy for television, radio and print campaigns.

Clients: Alianza para una Venezuela Sin Drogas, Bacardi, CANTV, General Motors-Chevrolet, Gillette, Hewlett Packard,

Johnson & Johnson, Wyeth Labs, Multinacional de Seguros, Nabisco (Del Monte), Nestlé Purina (Perrarina), Parker Pens,

Paveca (Papeles Venezolanos C.A.), Reckitt & Colman, Savoy Brands International, Unilever Andina.

 

Blanco & Negro Films, Caracas, Venezuela. September 1992-November 1995

Producer

Role: TV commercial production. Coordinate the production department, casting, location scouting, equipment rental, and

payroll.

Clients: Pepsi-Cola, Cerveza Polar, Savoy Brands International, Calzados Gran Turismo, Paveca (Papeles Venezolanos

C.A.), Grupo Boulton (Ama de Casa), Cerámicas Carabobo, Lotería de Caracas.

Education:

BA Degree: Advertising & Marketing. I.U.N.P., Caracas. 1994.

 

Accolades:

1 Silver W3 Web Awards

1 TV Gold MOBIUS

1 Silver Addy / 1 Bronze Addy

1 Silver EFFIE / 1 Bronze EFFIE

2 TV Bronze AHAA Creative Advertising Awards

1 TV Honorable Mention AHAA Creative Advertising Awards

1 Print Best Of Show AHAA Creative Advertising Awards

1 Print Best Of Show Se Habla Español Awards

1 FIAP Radio Finalist

C.C. NSYC FIAP Winner

C.C. NSYC Cannes Winner