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Straight Talk Wireless Remarketing Banners

How do you convince a "deal seeker" to switch to Straight Talk?
By helping them visualize the actual savings they could get after switching. 
In this campaign, we used data from Walmart, and retarget it to create very personal banner ads.


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Nutrigrain Fruit Crunch "The Mortons" Digital Content

For the launch of the new Kellogg’s Nutrigrain Fruit Crunch bar, we created snackable content for YouTube and Facebook based on the morning loving vampires, the Mortons.

 

Watch the OLV content below:


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American Family Insurance "Boxes" Renters Activation

A campaign to help renters with one of the most painful parts of the renting process: packing and moving.

We started by giving local agents sets of 20 boxes to give away for free to renters. The boxes had beautiful artwork as well as information to convince them to get renters insurance­. YouTube videos gave renters expert tips on packing efficiently.


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Illinois Lottery "Thank You" Instant Ticket Activation

It’s a scratch-off ticket that is given to patrons at any restaurant in Illinois when getting the check. Prizes are little redeemable things like 20% off the bill, free dessert or beverage. That, combined with fun trivia from Illinois, puts any fortune cookie to shame!

As a bonus, each ticket has a code to be redeemed with the Illinois Lottery app for a second chance to win prizes every month.

 


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Illinois Lottery "Winternship" Recruitment Activation  

The Illinois Lottery was looking to recruit interns for their summer Responsible Gaming initiative with the University of Chicago. No regular intern was going to cut it.  A go-getter, fearless leader was needed, in other words, a Wintern.

We created an Instagram campaign that led applicants to the Winternship hub on LinkedIn.


 

 

 

 

 

Illinois Lottery "Swipies" Mobile App Add On

Swipe up or down, left or right; you never know what you’ll get when you swipe a Swipie.  But wait, what are Swipies?

A real-time mobile game based on geolocation that gives you immediate satisfaction and lots of little prizes like free music and app downloads, local deals and more.  It’s our way to bring the Illinois Lottery into peoples everyday lives.

 


 

 

 

Illinois Lottery "Your Lucky Songs" promo (Soundcloud)

The Illinois Lottery tagged itself in 20 songs that have the word “luck” in its lyrics.Clues of the tagged songs were found on the Illinois Lottery Instagram feed.

The first 10 Illinois residents who found the tags and commented on them won VIP tickets to Lollapalooza for five.

 The playlist was later available for download for a limited time on Soundcloud.


 

 

 

 

 

Nascar Mexico Toyota Series Waze & Uber Digital Activations

To increase viewership of the Nascar Mexico Toyota series in Phoenix, we partnered with Uber, and some lucky users were picked up by a modified version of Daniel Suarez’ stock car.  We also added a skin on Waze so users could change their icon to a Nascar.


 

 

 

 

Nascar Mexico Toyota Series F.B. & BuzzFeed Digital Content

To continue the excitement of the Toyota Mexico Series, we created an app to personalize Facebook’s Cover photo.  It featured your name and the brands on the exterior were gathered from the brands you follow on Facebook. We also added an unbranded Buzzfeed quiz.


 

 

Artisan Talent "Interview From Hell" (B2B interactive site)

As part of a campaign geared to HR and creative recruiters in the ad world, we created a site that showed how painful finding the right candidate can be.  In a very cathartic experience, users were able to do what they can’t do in real life when candidates behave like dicks. You’re welcome.

 

Watch the case study below: